Ten years after Spencer Matthews’ notorious three-day collapse on I’m A Celebrity, his wife Vogue Williams walked into the Australian jungle determined to rewrite the family legacy. But instead of redemption, the Irish presenter found herself facing a brutally different storyline — one packed with unexpected backlash, sharp-tongued clashes, and a swift early exit fans didn’t see coming.
When the 40-year-old landed in Brisbane, bookmakers treated her like a serious contender, placing her among the early favourites to wear the crown. Viewers were hopeful, curious, and ready to see whether the ever-popular Dublin broadcaster could outshine the shadow of Spencer’s steroid-related departure in 2015.
But the jungle had other plans.
A Promising Start That Fell Apart Overnight
After entering camp as a late arrival, Vogue’s momentum stalled almost immediately. Within days, Ladbrokes slashed her chances dramatically — sending her tumbling from potential winner to the least likely to triumph, with staggering 200/1 odds.
On Monday night, the journey ended in disappointment as she became the third contestant voted out, following Alex Scott and Eddie Kadi. A huge contrast to the moment she signed up, when television insiders whispered she might be ITV’s next big breakout star.
Social Media Turns — and Ireland Couldn’t Vote
As Ant and Dec announced her elimination, fans on X/Twitter wasted no time celebrating her departure. Yet many noted something crucial: if voting had been open in Ireland, Vogue’s fate might have been entirely different.
But the tide had already begun turning in camp — and viewers had been watching closely.
The Moment Fans Turned on Vogue
Her downfall began with one small confession: she told Ruby Wax and Lisa Riley she felt “so ugly” in camp. Many at home accused her of fishing for compliments, even though Ruby responded with a dramatic, “You’re the prettiest person I’ve ever seen in my life.”
Then came the tension with AngryGinge — the fiery TikTok favourite and most-backed contestant of the season. A simple debate over washing dishes spiralled into irritation on both sides. When she insisted everyone deserved a “clean bowl morning, afternoon and night,” viewers felt a shift: suddenly Vogue seemed out of sync with her campmates.
She didn’t back down even during her exit interview, telling Ant and Dec she found Ginge and Aitch “a bit resistant to their chores.” It was a comment that did little to soften public opinion.
The Challenge Controversy That Made Things Worse
Last week’s drinking challenge — which saw Vogue face Kelly Brook — only fanned the flames. Though she downed her gruesome blended drink first, viewers pointed out she spilled a large amount and immediately vomited afterward. Many believed Kelly was the rightful winner and were furious Vogue avoided elimination as a result.
Yet she redeemed herself with a later trial, battling through the Wrecking Balls of Rage and securing every star. It wasn’t enough to undo earlier perceptions.
Celebrity PR specialist Kayley Cornelius told Daily Mail that once the public sees someone as self-indulgent or unwilling to compromise, the smallest moments start to matter:
“Ginge and Aitch have very loyal, vocal fanbases. Clash with them, and viewers will vote against you.”
Why Losing Irish Votes Hurt Even More
Kayley added that Vogue’s strongest supporters — viewers in Ireland — were unable to vote, potentially costing her hundreds of thousands of supportive votes.
Where Was Spencer?
The second twist came off-screen: Spencer Matthews, her husband of seven years, wasn’t flying to Australia to greet her. Fans were baffled — until it emerged that he’s currently attempting seven full Ironman triathlons on seven continents within 21 days, a feat that physically prevents him from travelling.
Instead, Vogue’s manager Louisa McDonald flew in to support her.
Despite the distance, Spencer posted a loving message from Antarctica:
“I’m so proud of my gorgeous Vogue… She showed courage, heart and positivity. I wish I could have been there — I can’t wait for us all to be reunited.”
A Decade After His Own Scandal
It would have been a full-circle moment had Spencer returned to the jungle where his own journey imploded in 2015. Removed for taking a steroid-based medication before entering camp, he later described the experience as “deeply embarrassing,” admitting he took the pills to bulk up for a charity boxing match.
Since then, Spencer has reinvented himself — quitting alcohol, embracing endurance sports, and becoming a fitness powerhouse. Despite often expressing interest in returning to I’m A Celeb, he has never been invited back.
What Happens to Vogue Now?
Despite the backlash and awkward headlines, experts insist Vogue’s career won’t suffer. PR agent Jonathan Shalit said:
“Vogue is a naturally charming broadcaster with a huge public appeal. She showed honesty, humour, and heart. A short stint in the jungle doesn’t dim her star — it actually reminds audiences how real she is.”
Kayley Cornelius agreed, adding that once the show ends and emotions settle, “people will soften.”
With her successful podcast, family brand, and ongoing media projects with Spencer, industry insiders believe Vogue Williams will walk away stronger — not defeated.
For all the jungle drama, the slip-ups, the tension, and the redemption attempts, one thing is clear:
This wasn’t the comeback the Matthews family expected — but it isn’t the downfall some viewers hoped for.
